From the board to the streets: a case study of Local Property Trader

Alison Gazzard, Mark Lochrie, Adrian Gradinar, Paul Coulton, Daniel Burnett, Daniel Kershaw


The boardgame of Monopoly has undergone various iterations since it was first published in 1934. Versions have included location-based varieties of the game, involving mobile media devices that have taken the boardgame to the city streets as a way of engaging players with location in new ways. This article examines a new version of Monopoly, titled Local Property Trader that works with NFC/QR code technologies in order to encourage players to move around the city and interact with local businesses. In doing so, the project hopes to highlight how location-based games can use social media data to update a traditional game into more contemporary contexts. Correspondingly, the differences and similarities of taking a boardgame and reworking it for the city streets are explored through ideas surrounding location, player and map as key points of intersection between the two media forms.


Monopoly, Boardgame, Location-Based Game, Social Media, Place, Community, Trading, Social Capital

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